Successful Branding: How to Craft an Effective Business Growth Tool with Liz Johnson

In today’s market, a strong, authentic brand is essential for business growth. In this episode of Claim Your Career Crown, branding expert Liz Johnson shares key steps to crafting a brand that reflects your values while attracting and retaining customers. From understanding your audience to building a cohesive identity, Liz’s insights will help you create successful branding that stands out and drives success. Tune in to make your brand one of your most valuable business assets! 

Liz Johnson, President & Principal Consultant of Mountain View Marketing, has 44 years of branding, marketing, advertising, and public relations experience and 19 years of website and social media experience. She has built and leveraged engaging, effective brands and grown businesses of all sizes in many different verticals throughout the United States.  

Liz founded Mountain View Marketing 21 years ago. With a team of seven leading experts in their fields, the Mountain View Marketing Team provides a full scope of outreach services including: branding and rebranding, strategic outreach planning, marketing, advertising, public relations, social media, custom WordPress websites, videos and television commercials, content for all platforms, brand advocacy training, and media interview training.  

Prior to founding Mountain View Marketing, Liz managed the Marketing Communications Department for an international energy consulting firm where she worked with a $9 million outreach budget and staff in eight countries.

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